The Justin Bieber Fragrance?

Say it isn't so, but teen hearthrob Justin Bieber is launching his own fragrance called "My World" exclusively for girls according to US Weekly.

"Let's be real, the way a girl smells is very important to a guy," Bieber told Women's Wear Daily.

The Canadian pop sensation has already launched a nail polish line and a unisex fragrance. How many fan girls do you think will be cleaning out those shelves.