COVERGIRL Announces Exclusive Beauty Partnership With “The Hunger Games: Catching Fire”
Two of my favorites brands are coming together for what will be a major beauty moment. COVERGIRL has announced that they've partnered up the movie "The Hunger Games: Catching Fire" for an exclusive beauty partnership. COVERGIRL will be releasing a collection inspired by the movie called Capitol Collection. If you saw "The Hunger Games" and read how descriptive the Capitol fashion is in the book then get excited because this will be one collection not to be missed this Fall.
"With The Hunger Games: Catching Fire partnership, we wanted to redefine cosmetics’ relationship to film with a fantasy-meets-reality beauty experience," said Esi Eggleston Bracey, VP and General Manager, Global P&G Cosmetics. "The film inspired COVERGIRL campaign coming out this fall truly will bring beauty transformation to life in an aspirational, dramatic fashion. All of us at COVERGIRL were captivated by Suzanne Collins’ novels and the first film, so we’re thrilled to collaborate with Lionsgate on such a bold beauty partnership with the release of The Hunger Games: Catching Fire.”
"The Hunger Games: Catching Fire" is set to be released November 22nd 2013. There is no official launch for the COVERGIRL collection, but you can stay up to date by following their Facebook and Twitter account. Check out theses teaser images in the meantime: