Brand to Watch: House of Adriano Diamante

House of Adriano Diamante is taking over shoe wear one Swarovski crystal at a time. It hasn't been even a month since the up-and-coming lines website has launched and this line of popular and innovative shoes has already been booked for New York Fashion Week 2012 and in popular magazines. Always incorporating Swarovski crystals into their designs, House of Adriano Diamente designer Nicole Miller talks to SGN, about working with the legendary Swarovski, celebrities she envisions wearing her shoes, and what's coming up for the House of Adriano Diamente brand!

SGN: How did the House of Adriano Diamante start?

It actually all started with a design I did for myself, the “British Beauty”. I remember being online for hours looking for a sapphire blue shoe for an event I had to attend. I had the perfect dress but I needed the perfect shoe. In my head I knew exactly what I wanted, but couldn’t find it to purchase anywhere. I was always taught if you can imagine something in your head; then you figure out a way to bring it into to existence. So needless to say, I got out my pad and started drawing the idea for the shoe. I have sketched shoes since I was a little girl, so that was the easy part for me. It was seeking out the place to get it done that proved to be the challenge. Needless to say after hard perseverance I found an amazing team to share my ideas with. When I showed them the sketch I had yet to choose what brand crystals I wanted to use. I was between Australian crystals and Swarovski crystals. So we actually created it, in both crystal types. Once they created “British Beauty” using the Swarovski crystals; I knew we had to do more; and that’s when Adriano Diamante was born.

Do you make your own shoes yourself?

Oh goodness No, it takes a team to create Adriano Diamante shoes. I design the shoes, pick the Swarovski colors to use, and then send them to my team to create the crystal vision of my sketch. My team is amazing and they know exactly what I expect in each design.

Where do you get a hold of all those Swarovski Crystals?

Swarovski of course! They have done a good job making sure we designers that use their crystals in our designs have plenty of stock on hand. They are always coming out with new colors and cuts to keep us busy ordering more!

Your shoes and bags are totally Viva Glam!! What kind of celebrities can you envision wearing your shoes?

Each piece is so unique; I can envision different designs on an array of celebrities. For example I could envision “Enchanted Peacock” on Gwyneth Paltrow; she looks amazing in greens; I could envision a piece like the “Sparkling Rose” on Paris Hilton because it's girly and pink; I could see my shoes ranging from Anne Hathaway to Lady Gaga, I design with different personalities in mind so there is something for everyone.

What has the response been like to House of Adriano Diamante shoes?

It’s been unreal! I can’t keep “British Beauty” stocked. The European response has been amazing; it seems they have been waiting for something like this to arrive. The press request and the upcoming photo shoots for Adriano Diamante are exciting! But the responses I have received from women telling me my shoes are “like dreams” are the response’s that really sticks with me. I wanted to create a shoe that was unimaginable but I also wanted to make sure it was wearable! For my designs to be perceived in the realm of” a dream”, really warms my heart.

Who are your fashion influences?

I like any brands that are pushing boundaries within their designs. I’m not so much a label person, as I am a colors person. I like pieces that include colors that you wouldn’t normally put together, but somehow with the right design they become a perfect match. In shoes I like brands that play with heels and shapes; I have always been an avid fan of brands like, Louboutin, Lanvin, Charlotte Olympia, and Zanotti.

What’s coming up next for House of Adriano Diamante shoes?

So Much! Our Advertising Campaigns start running in April!! On the AdrianoDimante.com site it’s literally like the customer looking through the peep-hole of the House of Adriano, there is so much more when we open the front door to the collection! I have a wide array of shapes and heels being completed now, I have pieces that are going to push the boundaries with the new Swarovski colors just released. I get excited when I think of all the pieces that are in production; once a piece is done, I’m immediately focused on the next design!

Flats or Heels?

Heels! The higher; the better! As you can see in my premium editions on the site, I intend on offering a wide array of 7 inch heels for those who dare! Flats are convenient but heels are a necessity.

You’ve already been booked for shows for 2012 Fashion Week, are you looking forward to this experience?

I actually don’t know what to expect. I was contacted by a bridal designer being featured in 2012 fashion week for her gowns and she asked me if Adriano Diamante could create some bridal shoes for a few of her dresses. I’m meeting with her in a few weeks and I’m excited to see her sketches so I can get some ideas on paper. I was more than honored and I fully intend on soaking up the experience.

What’s coming up next for House of Adriano Diamante shoes?

So Much! On the site it’s literally like the customer looking through the peep-hole of the House of Adriano, there is so much more when we open the front door to the collection! I have a wide array of shapes and heels being completed now, I have pieces that are going to push the boundaries with the new Swarovski colors just released. I get excited when I think of all the pieces that are in production; once a piece is done, I’m immediately focused on the next design!

Keep up with all things House of Adriano! Be sure to check out their beautiful designs on Twitter @HouseofAdriano or on the www.AdrianoDiamante.com.

Keep up with all of my fab interviews @CourtneyLeiva.