Allstate Purple Purse Foundation

Allstate Foundation, Purple Purse, Kerri Washington  

This is a compensated campaign in collaboration with Allstate Foundation® and Latina Bloggers Connect. All opinions are my own.

Often when we think of domestic violence in the home our mind instantly goes to physical and mental abuse. While this is very true, financial abuse exists as well and needs to be spoken about as well. Did you know that domestic violence affects 1 in 4 women? That's more than the amount of women being affected with breast cancer, ovarian caner and lung cancer combined. With such high numbers it's time to bring more awareness to this issue.

Allstate has created the Purple Purse Foundation in order to raise awareness and break the cycle of violence that affects so many families in our nation. Although domestic and financial abuse go hand in hand in these situation, not many American's know about it. In many cases financial set backs are what causes a victim to return to the abusive relationship. Without stable financial help they are unable to break free from the abuse. Many times the abuser ruins a woman's credit and harasses her at work causing her to loose her job. With no job or good credit it becomes increasingly difficult to move out on their own.

Allstate created the Purple Purse Challenge to help these women. They're investing more than half of a million dollars into the challenge and allowing communities to raise money as well. Money raised will go towards over 145 nonprofit organizations working on helping domestic violence survivors. Kerri Washington is the foundation's ambassador. She has designed a limited edition purple purse for challenge participants and Allstate employees. In addition, the Allstate Foundation has produced 80,000 purse tassels you can attach to your purse as a sign of support. Each tassel will contain a removable card sharing one of five inspirational stories from survivors.

Now until October 3rd you can visit to find out how you can get involved and lend a voice to this important cause by donating. offers a ton of information on the topic of domestic violence including tips on how to get out of the abusive relationship and other helpful resources.

If you or someone you know needs immediate help, please give the National Domestic Violence Hotline a call at 1-800-799-SAFE (7233) or 1-800-787-3224.

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